DJI was clear on the marketing right from the start. The DJI Spark was meant to be the first drone to break into the mainstream consumer market. Even it’s official launch presentation focused mostly Now, we know what’s on the cards. If your prediction ahead of the event was “a smaller, folding drone that fits in-between the current Mavic Pro and DJI Spark” then your guess was pretty accurate. At its "#SeizeTheMoment" event in New York City today, drone maker DJI announced its newest device, called the DJI Spark. The company said that the new drone is its "smallest, smartest, and simplest" DJI, the industry-leading manufacturer of professional and consumer drones, has entered the burgeoning category of selfie drones with the introduction of the Spark. Weighing in at only 5.6 ounces with Enter the DJI Spark. Not only does it try to bring the price down closer to impulse purchase territory, but it also tries to reduce the learning curve required to send a craft up in the air. At a $500 This year has seen the number of people owning a drone grow like never before. That’s probably due to the units becoming more affordable and more accessible to use. One great example is the DJI Mavic, .
DJI is giving Spark owners until September 1 to update their drone or deal with having it bricked. The move leaves no room for negotiation, instead forcing owners to update posthaste or lose the .
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